3.2.6. Things that affect your ranking
Farms Links
Even a child knows that link farms are bad, never get into the link farms, etc. What is a links farm? Is a group of websites that are linked between them. The technique worked very well in the early 2000 due to a very influential parameter of link popularity in SERPs in those days. Later seekers today introduced a filter and the value of link farms for SEO only has negative consequences for the position of your website. Do not participate in link farms, or create any.
FFA sites (Free-For-All)
Another ancient example of SEO method that runs contrary to useless as it should. The idea is to have a site that links to others, but the number of links is limited and all links are relegated each time a new link is sent to an FFA page. This means in practice that thousands of webmasters submit their links to the FFA and each particular link is displayed only 5 minutes before it is removed from the page with a bunch of other links. What do you think the value SEO with these links?
If you were hoping to get a lot of human trafficking - is also mistaken. All traffic on FFA sites is generated by other webmasters who send their links. Most do it automatically which means you do not visit other links. So this face value of FFA sites is also negative. Finally, the FFA is often a way to collect e-mails in operation for the purpose of SPAM, so summarizing all the above, sending the FFA gets 5 minutes a link that no one visits and lots of spam in your e -mail. Is it not very attractive right?
Spam on forums / blogs / e-mails
Simply put - the spam is spam. The first rule of SEO ethics is: Do not use spam methods. The second rule of SEO ethics is: Do not use spam methods! Read this carefully and remember: Do not use spam methods. Never. The curse if you do.
Now, leaving the emotions back, here is a more technical explanation of why spam is bad.
Spam bothers the readers of the forums and blogs and the owners of the e-mail.
The spam links on forums or blogs are useless in terms of SEO, because the forums where you can freely post spam comments are usually very low quality and therefore these links will not give any link juice. Moreover, the quality resources are commonly human moderated comments will not miss spam.
Anyone can report spam to SpamCop activity or other antispam freaks.
Spamming requires abuse-proof hosting, domain registration test reports, a payment processor to test reports and test awareness of complaints. Do you all this?
Paid links
Well ... It was a difficult decision to put paid links or not the theme of "harmful things," or in "useless" or "useful" ... because the links are bought all this: useful, useless but can actually damage your rankings depending how to use them. Personally, I've never bought any link and do not recommend. A payment link is something that breaks the whole concept of the WWW, "I added a link to that site, it is interesting or relevant," treating it as "I added a link to that site, because I paid for that." This is not linked, that is advertising. And that is why many seekers are being very careful these days with the treatment of paid links. The value of paid links is now very low and if Google somehow finds a preferred site links purchased over the natives could become penalized or filtered by the Sandbox.
Still, despite the above, the paid links may be useful for promoting your website. However, it should be noted that as the paid links are advertisements, they must be nofollow according to the rules of Google for paid links. In this way a paid link simply promoting a website and does not lead to the transfer link juice to it. Okay, but since the link is a nofollow now must pay close attention to where to buy the link - that link has to bring relevant visitors. Choose appropriate web sites related to your topic, check your degree of confidence and feel free to make inquiries through a phone call or an e-mail if you have questions about them. A high quality link is better than 10 links away, regardless of the natural or paid links.
Inappropriate Neighbors
This works in two ways: a) whether an undesirable page is linked with it, b) if you link to a page undesirable. Both are harmful. The first case is bad because it damages the degree of reliance on their site. If a subject is linked to undesirable you - you will also be an unwanted subject. The second case is no better either - because they directly affect their positions in the ranking.
What do we mean by "inappropriate neighbors?. This means malicious programs, pornography, hacking, fishing, casinos, and other websites such questionable. So do not add links to sites like those above, and try not to have any link from these pages, but certainly can not control that.
No related websites
Not as bad as the above, but can still lose a little of their ranking. Try to get links from sites relevant sources - web sites with their own theme or at least related to it. Why? Because search engines consider not only the anchor text of a link, also read the surrounding text and interspersed with the text of your site. If any of the themes of the two sites differ significantly - the link is filtered, and its value is left out by the browser. Simply put, it is better to have a single link from a relevant site, you have 5 links to ones that are so far from its place as the sun from Earth.
3.2.7. Summary of factors external to the page
Let us summarize the top of this guide to SEO. Here's a quick synopsis of what you've already read:
A good incoming link is a link to a relevant site with high PR, closely related to yours.
Incoming link is a good target keywords in anchor text around the link itself.
A good incoming link points to a landing page made especially for each target keyword.
The reciprocal links and directories still work, but do not expect miracles.
Do not forget social networks.
Submitting articles is irrelevant.
Do not spam.
The paid links can be helpful or even harmful. To avoid penalty, the payments must be nofollow links.
Keep your neighborhood clean and relevant links provided.
4. SEO Strategies
In this tutorial section of the SEO, we describe the strategies necessary to elevate the position of your site in Google and other search engines. As before, we will discuss internal and external strategies to separate page, in any case must understand that to achieve maximum efficiency in their tasks, all strategies have to work together. There should be no preference for the content, or to building links. Both are critical and require constant attention.
4.1. SEO Strategies internal page
Content is king. Their main internal SEO strategy is to build page interesting content for visitors, providing information and value, correctly describing the services offered, but not be just a piece of text to be deleted from memory after reading two seconds. At the same time, the content must serve the purpose of SEO - be a landing page for queries to search engines. The process of writing a good copy is a creation, not a hacker's work, but still there are some steps you can take in this way:
Discover your keywords
This is the first thing to think about as you start to optimize your site content. No matter what industry to work - every industry, every field of human labor can be described in hundreds if not thousands of different words. And your prospects enter many of these words in the search box every day. You can not afford to sit back and watch as this river of money flowing beneath their feet.
Think about what you are doing. Think about what your customers want you. Try to reflect on simple keywords. Then use synonyms. That would be the basis of keywords. Then use Google Keyword Tool or a tool with search keywords to find more synonyms and related searches that other people can write in the search box. Conveniently, you can see the search volume per month, competition for each keyword about which also helps to filter the best terms to those who target.
Enter your keywords and sort on demand (the number of searches using Google keyword tool) and then by relevance. Then do a quick search on Google looking for those words to reveal its competitors and analyze their Web sites to draw some more targeted keywords to the sector to which it points. Select the most popular and relevant words of the final list continues with the next step.
Prepare content
Now, as you know what keywords people are searching, you need to give them what they want - that means you should prepare a landing page for each search term. Obviously not enough to just write a copy to saturate with the keyword. Almost the contrary, you should build your copy around the keyword chosen and the subject it describes. Write naturally, do not neglect the headers and the owner noisy with catchy words on it to attract the attention of the reader.
Remember the important places where your keywords should appear?. We have previously covered this issue in this FAQ. Write a simple title with natural language with the keyword located somewhere at the beginning of it, type a couple of headers, name the file accordingly, etc. How many keywords should cover every page? The best strategy here is to make a landing page, for 2 or 3 key phrases, not more. You do not want to disperse the concentration of their efforts. Each page should focus on several short keywords and a dozen or two long keywords.
Repeat this step for all your keywords. It may take a while to write appropriate content for each of the target phrases, and more importantly, it could be difficult to write unique content and not duplicate for each of the pages. Do not copy and paste text on other terms by changing the "gadgets" for "widgets" and "foo" pass a "bar." That will not work. Instead, write in normal language, write for humans (I never tire of repeating this!). Not have to prepare all pages at once - this is a marathon, not a race of 100 meters.
Interlinkages their pages
A very important step! As you know, relevant links to a page with the appropriate anchor text is one of the most important ranking factors. Surely, at this point does not have many external links from other sites, so it is essential to build internal links for you because it gives the first major push into position in search engines.
So, evaluating the pages you have, and add them to the other links. I do not mean conventional navigation issues, but to find some keywords in a page, enclosed within an anchor text, pointing to the most relevant page for that same keyword. Here is a picture to illustrate this concept:
Create a site map and navigation
Apart from interlinked, your site must provide a proper navigation for both humans and search engines. Make sure you have connected all the pages, review the entire site for broken links, create a site map to put all the pages together in one place and make it accessible with a single click from any page of your site. It is not necessary anyway, create an XML Sitemap and submit it to Google - that will not give any preference anyway.
Keep working
While your newly created pages begin to get their positions in the SERP, you must keep working - follow writing content, optimize, or replace if necessary, monitor your competitors, etc. Things usually change rapidly in SEO, so do not rest on its laurels.
4.2. SEO strategies outside the page
You might be surprised a bit, but outside optimizations start page with content (which is the king, you will remember). The first step that must be met before starting any link building is to have quality content. Remember, it is much easier to get a link to a fascinatingly creative or informative article, which to one that is full of trivia. Distribute the content and quality external links will become much easier than you think.
However, content alone is not enough. Still need to put some effort into your link building strategy. Here is a basic step by step explanation:
Know your product
It looks stupid at first, right? But more incredibly, many people around the world simply does not know what you are offering. Just can not explain what sells, what product is dealing with, what are its characteristics, because the other people need that product and how it differs from other similar products 2567. Just do not know. But you should know! Think about your product or service. What is your uniqueness?, How can it help others?, Who are your potential customers? You see, you can not offer their products or services to some customers and faceless average. Should clearly understand who your customers are, and why they need your product. Start with that, find out for yourself, and then formúlelo in words to explain to other people.
Set goals
As we now know your target, you must set goals - What is your purpose to reach that audience?, "Money?", "Fun?," Word of Mouth?, "Fame?, Popularity?, Why that you need people to add links to your site? Take a few minutes (Or maybe some days) to think about it - it's worth. Without that answer, will not succeed.
Research
The next critical step is research. Before entering the construction of links, you must collect as much information as you can market. The key to success is information. But the value of information is the reverse of his age. So the market research, find fresh information for your topic, conduct some research and personal experiments, if necessary, talk to experts in your industry - all that counts. What is the goal of writing an article, if the story tells potential buyers, is older than your grandmother? Well of course there is always someone who has not heard it, but the latest news in any event will attract more attention, and that also meant many more inbound links.
You should also test the market - what's popular, what are the alternatives, how much it costs, what are the obstructions, what is the ROI, etc. Base your strategy to create links in the current market trends in the segment it points to.
Build content
As mentioned earlier, the quality of content opens the door to many inbound links to your site. By now you should know who your potential visitors, who says, what are its aims, etc. It also has a number of good recent data. Now is the time to transform all this into rich marketing copy. If you can do it yourself is great, do it! If you can not write a persuasive sales copy for yourself, hire someone who can.
Use the inner optimization section to the page as a guide to writing content.
Get links
You can rely on the front to find out what works in today's world outside the page optimization, and what not. One of the most common terms currently fishing links. The term describes the way how links are obtained. The technique does not intend to ask the webmasters to add a link to you, instead encouraged to do so. Like the fisherman attracts fish to the hook, you can attract to your site webmaster. Why would a webmaster add a link to you?, Because your site has some value. Because it provides certain services that others do not. Because it has unique content. Because it's fun. Because it is authoritative and reliable. There are endless reasons. But what they have in common is: The link bait is never an easy money! Need to think about it. The bait needs to be well researched. You must fill some gap in the market to attract high-value links.
Do not think that getting links is a part-time job. Treat it as something big, something that really requires an effort, and something to be proud of once completed. So surprised to other people. Attract their attention. And then the Webmaster will be happy to put a link to your site.
Ok, suppose you have written a good content, but how it promotes? How do others add links to it? Where to begin? The best place to start is in other resources of the same theme - forums, personal blogs, some sites of authorities in their field, etc. You can also research your competitors and find out who has links with whom and why. Try to suggest the best solution (read: your solution.) If you have a massive product - try to offer it for free to bloggers respected. In fact, some free stuff always helps to get a link or two. For example, just by reading this tutorial has discovered the secret coupon code for 40% discount for any product CleverStat: CLEV-45S0-SFAQ (just type it in the order form.) Obviously, he will not tell your friends about this offer secret, or make a post on his blog: "Hey, have a nice promotional code hidden in the FAQ section on SEO (which incidentally is very good too)." I hope you get the idea. If you have made a tool - it is asking others to verify them to find flaws, if you write an article - ask for an opinion, etc.. People are often willing to help, why not let them?
Keep working
Again, as soon as I get some results for your campaign links (or even if you do not get no) - do not stop. Keep working. Repeat steps 1 through 5. Build content, get links and build content again.
Learn new tricks, read industry news, interview interesting people (Why not?), Contact sites related to your field. The SEO is dynamic. Every day something happens and is best for your site reflect the changes, otherwise they will their competitors.
Back to Table of Contents
4.3. Evaluating the results
One of the most common errors committed by a novice webmaster is constantly evaluating the SERPs. Yes, I agree that there is something magical, something hypnotic in them - see how your site climbs slowly (Oh, yeah!) The SERPs or falls suddenly (Oh, no!) And then rises again. Security is a process that is captivating, but totally useless. Believe me, no need to check how well your site every 10 minutes. In addition, you should not even once per day. I regret this comparison as aggressive, but check your web rankings is like masturbation - when it simply is not needed.
Since then, wants to know the positions of your site. But that information is not essential, it can make better use of your time writing another page for your site, or contact another blogger to get links. Check SERP positions once a week is fine. And neither wants to check them in the 100 pages of results. Forget it. If your SERP is located below the top 30 results, no one ever will. There are billions of websites across the web and the number is constantly growing. Why would use my valuable time insight into the SERPs below the front page? Well, it could happen if he was too eager to find something. Probably would have looked two or three pages, but that would be it - most likely to open one of the first sites, or change my practice.
The other popular question here is - should not you use some tool to check search engine position or do it manually? Both options have their strengths and weaknesses. Obviously can not try to evaluate the results manually if you have a high burden of keywords. Suppose that a keyword can check in 30 seconds, open Google, type in the keyword, press enter, see the SERPs quickly on the screen and proceed with the following keywords. Then, 100 keyword would take 50 minutes! Almost an hour of monotonous and repetitive. No, thanks. On the other hand, checking the ranking with a tool also has its disadvantages: the tools often lie, show inaccurate or incorrect and may also lead to a ban of your IP address if the number of terms to check is significant. So, what to choose? That depends on your vision and your business needs. You may prefer precise manual checks if the amount of target keywords is low, or opt for a certain tool to save a couple of hours if the keyword list is long.
The summary of this part is simple:
Check their web rankings rarely, once a week or so.
Check only the first 30-50 results.
If your site dr within that depth, is not doing well and need to double their efforts.
You can check your ranking hand in a browser, or prefer one tool or software - that depends on the needs of your business.
Back to Table of Contents
4.4. Help! I lost my rankings!
First off - Do not panic! There are a variety of possible reasons for the loss of positions and not all are the result of Google penalties.
Your competitors do not rest
This is actually a very common situation. You think your site has lost its ranking, while in fact they are competitors who have won. Usually the size of the drop is not significant, some positions are more below, but depending on the intensity of their work in previous months may fall further. Remember, SEO is not a race of 100 meters, is a marathon.
Some of its incoming links have been leaked or devalued
This happens when you have many links and Google devalued. Its strength has been greatly reduced links and their rankings have fallen. If you read carefully the outer section of the page, know that these links do not have the same value. Some are more valued than others and the value of a link is highly dependent on the value of the site that has the link. So if the quality of the site worse for some reason, the value of the link to your site decreases.
For example, you may have many reciprocal links from their partners and were all in good condition, but the linking sites placed more and more links on the same page and finally the link has become just one of many receiving only a small portion of link juice - that devaluation occurs. The links can also be devalued by Google. If you discover a link is irrelevant or of poor quality, reduce its initial value or filtered completely.
The situation can result in a significant loss of ranking either hit, or a loss of positions slowly but steadily over time. Getting high PR links from relevant sites minimizes the risk of that happening.
It introduces a new ranking algorithm
Very similar to the above. Each factor ranking, either inside or outside the page is assigned a value somewhere in Google's algorithms. If Google introduces a new algorithm or make some changes in your new update, all sites become evaluated according to this new algorithm and its ranking is updated accordingly. Some of them may come up during the update while others may decline.
The key point here is that Google does not want to crash the site to anyone. No interest in it. The purpose of this update is to increase the quality of a search, so the best strategy to survive any upgrade of Google's algorithms have high quality links whitehat SEO methods. If not smearing with some questionable SEO, if you have a good neighborhood and get only high quality links from relevant sources, will not lose their positions, and may even improve due to these unlucky people who have not read this tutorial carefully and therefore have lost their rankings and freed some space on the SERPs pear you.
Internal problems to the site
Everyone makes mistakes, so sometimes the problem is not Google, but on your own site. The most common is when you buy a new domain name and transfer your site to him, but does not correctly configure the redirect from the old. So now the links are pointing to nonexistent pages and Google has no choice but to remove them from its index. The other common situation occurs when your hosting change certain rules of execution of scripts and dynamic pages stop working suddenly returning 404 errors, 503 or others. If your ranking is falling, first check your site.
Penalty
What is a penalty? Is a damping rate applied to their rankings. How do you know if your site is penalized? No way. Your site may be being penalized right now and you will not know. Should also understand that not all fall in the rankings is a penalty! However, Google penalizes sites using blackhat SEO techniques like hidden links, keyword saturation, or having a bad neighborhood links and irrelevant links. No artificial penalties made just for the pleasure of looking down certain sites. Google search it, and worry about the searches, not somewhere to higher or lower in the rankings. So if your site has received a penalty, must ask: Why Google thinks my site is not relevant to this inquiry? Is it my content? Is it because those links that I bought last month? There is always a reason. Here are some more tips on Google: My site is not doing well in searches.
The site is banned
What is a ban? When your site is excluded from a search engine index is a ban. How do you know if your site was banned? It's simple. Enter the query site: misitio.com in the Google search box, where misitio.com is the URL of your site. If you see no result, Congratulations! Your site is banned or not, or has never been traced (true for new sites). Google banearía Why a site? Most of the time, because this site violates Google's Webmaster Guidelines or use blackhat SEO methods. How can one bring the site back to the Google index? Step one: remove all material from your site blackhat. Step Two: Send your site again to Google.
Reading the above may have already noticed some similarity between them. There is no chance of having a problem with Google if you are a) using methods whitehat and legitimate SEO, b) constantly working on improving the site. In fact, the source of all problems is the low (well, maybe not quite low, but at least not as high) quality of site content. Fill your site with unique content, and essential information and will not ask others to add links to you - that linkage strategy works better than everything and does not experience any difficulties with the Google updates.
Back to Table of Contents
5. SEO Software and Tools
Obviously we need to say a word or two about SEO software. If it is safe to use, whether it's worth buying and other issues. Since we have two types of SEO activities - internal and external to the site - all software can be categorized in the same way. However, prefer another classification.
Keyword tools
This includes tools to perform keyword research, either on the Web or through a site analysis. Such a tool can collect or attempt to calculate the popularity of a keyword, some of the artificial parameter keywords (such as keyword density), suggesting some synonyms and other things related to keywords.
Software SEO Web rankings
They are simply tools that check the position of your site in search engines. Checks in the web rankings refer to the previous section.
Tools links
Software construction, administration, structuring, buying and selling links.
Presentation Tools
This series of different SEO tools is submit your site or a particular page some web resources such as directories, catalogs, search engines, articles and other sites.
All in one package
A Swiss army knife that does everything. SEO a great application that has all (or nearly all) the necessary functions (and sometimes unnecessary).
SEO Automation Software
I do not mean in this category by automated software. In fact, all types of tools mentioned above operate more or less automatically. However, there are some tasks that can not be fully automated and still require human intervention. This includes managing your AdWords or AdSense, find links partners, evaluate some interesting blogs, etc. SEO software so that just helps you accomplish those tasks, although you have to do the same thing most of the work.
All this can be a software tool that works on your computer, or an online tool that works remotely through a browser. I will not dwell too much on this subject, nor will I mention any particular name. Some of the tools of SEO and web promotion software can however be found on our site. Instead, I would point out the main idea of this section.
No software or SEO tool that makes life easier! You can read the promotional literature that say that a tool will move to the top of the SERPs - that's not true. You can say "# 1 on Google Guaranteed" - false promise. You can see testimonials from other people saying "I won $ 5000 in two weeks!'s Incredible!" - Is all wrong or just lying to themselves. SEO No software can guarantee anything. It is a tool, not magic. If you see some ads like the examples above - know that this particular piece of software is not what you intended. Double your suspicions if asked to pay in advance. And triplíquelas if you do not offer any proof for that tool.
The next question. Would you pay for convenience, or instead would use only free SEO software? In fact, there are plenty of free SEO tools available and quality, starting with the wonderful and indispensable Google Keyword Tool, however, may someday find that you need more power or automation and there is nothing wrong with keeping an eye also pay tools. Just be sure to keep in mind that this tool is simply a tool, nothing more than that. Ranquear not help you better. Only you can help make your site better ranking. Do not believe anyone who claims otherwise. The most likely only want your money.
Another point that we address here is: Is it safe to use SEO software? Can cause a penalty by Google? According to Google, only automated ranking checks are against the policy while all other types of SEO software are OK, at least without violating Google's Webmaster Guidelines. As checks web rankings - we've already covered this topic earlier in this tutorial for SEO.
In short, do not expect any magic of SEO software you use. In addition, any software is simply a program that repeats what was said and can sometimes make mistakes. SEO can run some reports in this tool and find some recommendations given, but please note that software does not know his current situation, just know about the competition, some data keywords, etc, but can easily watch some issues sensitive over only a human can know. In general, hired a SEO specialist is always better than the set of software called SEO electronic impulses. On the other hand, even an SEO specialist uses certain tools to automate your work, so why you can not? Just remember the main theme of this part: there is no SEO or a software tool that makes your life easy.
Back to Table of Contents
6. SEO Resources worth visiting
Here's an unordered list of web sites, blogs and other resources essential SEO. Each one suggests some interesting information and / or tools that could help you in your SEO tasks.
Google Webmaster Central
An essential site. Just register, confirm ownership of your site and see the statistics on tracing extended, external links, keywords and other useful information.
Webmaster Essentials
A collection of basic information on Google, required reading. The quotes from that source are scattered along the entire tutorial you are reading now.
Google Analytics
Install it on your site to have the most comprehensive information about visitors to your site. Combined with server-side connections becomes an endless source of essential information needed to target their SEO work ahead. Easily integrates with AdWords and AdSense, so you can evaluate not only visitors but also an ROI index.
Matt Cutts Blog
Hey! "It is not the subject of Google!? Yes, it's. Matt Cutts is a Google engineer technology since 2000 and has a blog which answer many questions popular on Google, reveals some inside information, debunks some popular myths about Google and creating new ones. A very interesting blog with tons of information to consider, though as Matt says it is connected with Google can not fully believe him. Well, who knows, who knows ... Anyway definitely worth reading.
SEO Software Tools CleverStat
Well, that's us - CleverStat. We make software products and search engine optimization SEO. Some are free while others must be purchased to realize their potential.
SEO Chat Forums
SEO forums about high quality and provided useful information to date, including news about SEO, SEO tutorials, some SEO tools and more. Read carefully and feel free to post your own questions because there is always someone willing to answer.
Google Blog
Not as interesting as Matt Cutts, but has anyway some news about Google and its new features.
Webmaster Central Blog
Another Google Blog. Features videos, FAQs, articles and announcements of new tools.
Wordtracker
A well-known tool to find keywords. At one time was close to being the most advanced, but since Google launched its own tool, Wordtracker is simply an addition. There were some doubts as to whether or not Wordtracker provides relevant data, but thousands of webmasters use it and are very happy with it.
Google Keyword Tool
This was mentioned in this guide rods times - is simply the best tool to find your keywords and see if they are sued or not. Unlike Wordtracker's free.
Search Engine Land
A great online magazine with newspaper SEO, forums, blog and a members-only party with some exclusive materials (I think). It is not really anything special, but with the large amount of information out there, you can probably find something interesting.
SEOmoz
An action for a lot of weight with its own tool kit, a blog, a wide selection of items and more. However, they want money before they let you read the information (although there are also free items) and also has much more advertising.
Hobo SEO UK
UK SEO Blog SEO with some interesting experiments that refute or confirm some myths of Google. It's definitely required reading.
SEOptimise
Another good blog. Many good articles that do not copy the same old stuff over and over again, and written by a person who is really interested in what he does. A very smart and professional use. Highly recommended.
Seo tutorial Finish up here
Farms Links
Even a child knows that link farms are bad, never get into the link farms, etc. What is a links farm? Is a group of websites that are linked between them. The technique worked very well in the early 2000 due to a very influential parameter of link popularity in SERPs in those days. Later seekers today introduced a filter and the value of link farms for SEO only has negative consequences for the position of your website. Do not participate in link farms, or create any.
FFA sites (Free-For-All)
Another ancient example of SEO method that runs contrary to useless as it should. The idea is to have a site that links to others, but the number of links is limited and all links are relegated each time a new link is sent to an FFA page. This means in practice that thousands of webmasters submit their links to the FFA and each particular link is displayed only 5 minutes before it is removed from the page with a bunch of other links. What do you think the value SEO with these links?
If you were hoping to get a lot of human trafficking - is also mistaken. All traffic on FFA sites is generated by other webmasters who send their links. Most do it automatically which means you do not visit other links. So this face value of FFA sites is also negative. Finally, the FFA is often a way to collect e-mails in operation for the purpose of SPAM, so summarizing all the above, sending the FFA gets 5 minutes a link that no one visits and lots of spam in your e -mail. Is it not very attractive right?
Spam on forums / blogs / e-mails
Simply put - the spam is spam. The first rule of SEO ethics is: Do not use spam methods. The second rule of SEO ethics is: Do not use spam methods! Read this carefully and remember: Do not use spam methods. Never. The curse if you do.
Now, leaving the emotions back, here is a more technical explanation of why spam is bad.
Spam bothers the readers of the forums and blogs and the owners of the e-mail.
The spam links on forums or blogs are useless in terms of SEO, because the forums where you can freely post spam comments are usually very low quality and therefore these links will not give any link juice. Moreover, the quality resources are commonly human moderated comments will not miss spam.
Anyone can report spam to SpamCop activity or other antispam freaks.
Spamming requires abuse-proof hosting, domain registration test reports, a payment processor to test reports and test awareness of complaints. Do you all this?
Paid links
Well ... It was a difficult decision to put paid links or not the theme of "harmful things," or in "useless" or "useful" ... because the links are bought all this: useful, useless but can actually damage your rankings depending how to use them. Personally, I've never bought any link and do not recommend. A payment link is something that breaks the whole concept of the WWW, "I added a link to that site, it is interesting or relevant," treating it as "I added a link to that site, because I paid for that." This is not linked, that is advertising. And that is why many seekers are being very careful these days with the treatment of paid links. The value of paid links is now very low and if Google somehow finds a preferred site links purchased over the natives could become penalized or filtered by the Sandbox.
Still, despite the above, the paid links may be useful for promoting your website. However, it should be noted that as the paid links are advertisements, they must be nofollow according to the rules of Google for paid links. In this way a paid link simply promoting a website and does not lead to the transfer link juice to it. Okay, but since the link is a nofollow now must pay close attention to where to buy the link - that link has to bring relevant visitors. Choose appropriate web sites related to your topic, check your degree of confidence and feel free to make inquiries through a phone call or an e-mail if you have questions about them. A high quality link is better than 10 links away, regardless of the natural or paid links.
Inappropriate Neighbors
This works in two ways: a) whether an undesirable page is linked with it, b) if you link to a page undesirable. Both are harmful. The first case is bad because it damages the degree of reliance on their site. If a subject is linked to undesirable you - you will also be an unwanted subject. The second case is no better either - because they directly affect their positions in the ranking.
What do we mean by "inappropriate neighbors?. This means malicious programs, pornography, hacking, fishing, casinos, and other websites such questionable. So do not add links to sites like those above, and try not to have any link from these pages, but certainly can not control that.
No related websites
Not as bad as the above, but can still lose a little of their ranking. Try to get links from sites relevant sources - web sites with their own theme or at least related to it. Why? Because search engines consider not only the anchor text of a link, also read the surrounding text and interspersed with the text of your site. If any of the themes of the two sites differ significantly - the link is filtered, and its value is left out by the browser. Simply put, it is better to have a single link from a relevant site, you have 5 links to ones that are so far from its place as the sun from Earth.
3.2.7. Summary of factors external to the page
Let us summarize the top of this guide to SEO. Here's a quick synopsis of what you've already read:
A good incoming link is a link to a relevant site with high PR, closely related to yours.
Incoming link is a good target keywords in anchor text around the link itself.
A good incoming link points to a landing page made especially for each target keyword.
The reciprocal links and directories still work, but do not expect miracles.
Do not forget social networks.
Submitting articles is irrelevant.
Do not spam.
The paid links can be helpful or even harmful. To avoid penalty, the payments must be nofollow links.
Keep your neighborhood clean and relevant links provided.
4. SEO Strategies
In this tutorial section of the SEO, we describe the strategies necessary to elevate the position of your site in Google and other search engines. As before, we will discuss internal and external strategies to separate page, in any case must understand that to achieve maximum efficiency in their tasks, all strategies have to work together. There should be no preference for the content, or to building links. Both are critical and require constant attention.
4.1. SEO Strategies internal page
Content is king. Their main internal SEO strategy is to build page interesting content for visitors, providing information and value, correctly describing the services offered, but not be just a piece of text to be deleted from memory after reading two seconds. At the same time, the content must serve the purpose of SEO - be a landing page for queries to search engines. The process of writing a good copy is a creation, not a hacker's work, but still there are some steps you can take in this way:
Discover your keywords
This is the first thing to think about as you start to optimize your site content. No matter what industry to work - every industry, every field of human labor can be described in hundreds if not thousands of different words. And your prospects enter many of these words in the search box every day. You can not afford to sit back and watch as this river of money flowing beneath their feet.
Think about what you are doing. Think about what your customers want you. Try to reflect on simple keywords. Then use synonyms. That would be the basis of keywords. Then use Google Keyword Tool or a tool with search keywords to find more synonyms and related searches that other people can write in the search box. Conveniently, you can see the search volume per month, competition for each keyword about which also helps to filter the best terms to those who target.
Enter your keywords and sort on demand (the number of searches using Google keyword tool) and then by relevance. Then do a quick search on Google looking for those words to reveal its competitors and analyze their Web sites to draw some more targeted keywords to the sector to which it points. Select the most popular and relevant words of the final list continues with the next step.
Prepare content
Now, as you know what keywords people are searching, you need to give them what they want - that means you should prepare a landing page for each search term. Obviously not enough to just write a copy to saturate with the keyword. Almost the contrary, you should build your copy around the keyword chosen and the subject it describes. Write naturally, do not neglect the headers and the owner noisy with catchy words on it to attract the attention of the reader.
Remember the important places where your keywords should appear?. We have previously covered this issue in this FAQ. Write a simple title with natural language with the keyword located somewhere at the beginning of it, type a couple of headers, name the file accordingly, etc. How many keywords should cover every page? The best strategy here is to make a landing page, for 2 or 3 key phrases, not more. You do not want to disperse the concentration of their efforts. Each page should focus on several short keywords and a dozen or two long keywords.
Repeat this step for all your keywords. It may take a while to write appropriate content for each of the target phrases, and more importantly, it could be difficult to write unique content and not duplicate for each of the pages. Do not copy and paste text on other terms by changing the "gadgets" for "widgets" and "foo" pass a "bar." That will not work. Instead, write in normal language, write for humans (I never tire of repeating this!). Not have to prepare all pages at once - this is a marathon, not a race of 100 meters.
Interlinkages their pages
A very important step! As you know, relevant links to a page with the appropriate anchor text is one of the most important ranking factors. Surely, at this point does not have many external links from other sites, so it is essential to build internal links for you because it gives the first major push into position in search engines.
So, evaluating the pages you have, and add them to the other links. I do not mean conventional navigation issues, but to find some keywords in a page, enclosed within an anchor text, pointing to the most relevant page for that same keyword. Here is a picture to illustrate this concept:
Create a site map and navigation
Apart from interlinked, your site must provide a proper navigation for both humans and search engines. Make sure you have connected all the pages, review the entire site for broken links, create a site map to put all the pages together in one place and make it accessible with a single click from any page of your site. It is not necessary anyway, create an XML Sitemap and submit it to Google - that will not give any preference anyway.
Keep working
While your newly created pages begin to get their positions in the SERP, you must keep working - follow writing content, optimize, or replace if necessary, monitor your competitors, etc. Things usually change rapidly in SEO, so do not rest on its laurels.
4.2. SEO strategies outside the page
You might be surprised a bit, but outside optimizations start page with content (which is the king, you will remember). The first step that must be met before starting any link building is to have quality content. Remember, it is much easier to get a link to a fascinatingly creative or informative article, which to one that is full of trivia. Distribute the content and quality external links will become much easier than you think.
However, content alone is not enough. Still need to put some effort into your link building strategy. Here is a basic step by step explanation:
Know your product
It looks stupid at first, right? But more incredibly, many people around the world simply does not know what you are offering. Just can not explain what sells, what product is dealing with, what are its characteristics, because the other people need that product and how it differs from other similar products 2567. Just do not know. But you should know! Think about your product or service. What is your uniqueness?, How can it help others?, Who are your potential customers? You see, you can not offer their products or services to some customers and faceless average. Should clearly understand who your customers are, and why they need your product. Start with that, find out for yourself, and then formúlelo in words to explain to other people.
Set goals
As we now know your target, you must set goals - What is your purpose to reach that audience?, "Money?", "Fun?," Word of Mouth?, "Fame?, Popularity?, Why that you need people to add links to your site? Take a few minutes (Or maybe some days) to think about it - it's worth. Without that answer, will not succeed.
Research
The next critical step is research. Before entering the construction of links, you must collect as much information as you can market. The key to success is information. But the value of information is the reverse of his age. So the market research, find fresh information for your topic, conduct some research and personal experiments, if necessary, talk to experts in your industry - all that counts. What is the goal of writing an article, if the story tells potential buyers, is older than your grandmother? Well of course there is always someone who has not heard it, but the latest news in any event will attract more attention, and that also meant many more inbound links.
You should also test the market - what's popular, what are the alternatives, how much it costs, what are the obstructions, what is the ROI, etc. Base your strategy to create links in the current market trends in the segment it points to.
Build content
As mentioned earlier, the quality of content opens the door to many inbound links to your site. By now you should know who your potential visitors, who says, what are its aims, etc. It also has a number of good recent data. Now is the time to transform all this into rich marketing copy. If you can do it yourself is great, do it! If you can not write a persuasive sales copy for yourself, hire someone who can.
Use the inner optimization section to the page as a guide to writing content.
Get links
You can rely on the front to find out what works in today's world outside the page optimization, and what not. One of the most common terms currently fishing links. The term describes the way how links are obtained. The technique does not intend to ask the webmasters to add a link to you, instead encouraged to do so. Like the fisherman attracts fish to the hook, you can attract to your site webmaster. Why would a webmaster add a link to you?, Because your site has some value. Because it provides certain services that others do not. Because it has unique content. Because it's fun. Because it is authoritative and reliable. There are endless reasons. But what they have in common is: The link bait is never an easy money! Need to think about it. The bait needs to be well researched. You must fill some gap in the market to attract high-value links.
Do not think that getting links is a part-time job. Treat it as something big, something that really requires an effort, and something to be proud of once completed. So surprised to other people. Attract their attention. And then the Webmaster will be happy to put a link to your site.
Ok, suppose you have written a good content, but how it promotes? How do others add links to it? Where to begin? The best place to start is in other resources of the same theme - forums, personal blogs, some sites of authorities in their field, etc. You can also research your competitors and find out who has links with whom and why. Try to suggest the best solution (read: your solution.) If you have a massive product - try to offer it for free to bloggers respected. In fact, some free stuff always helps to get a link or two. For example, just by reading this tutorial has discovered the secret coupon code for 40% discount for any product CleverStat: CLEV-45S0-SFAQ (just type it in the order form.) Obviously, he will not tell your friends about this offer secret, or make a post on his blog: "Hey, have a nice promotional code hidden in the FAQ section on SEO (which incidentally is very good too)." I hope you get the idea. If you have made a tool - it is asking others to verify them to find flaws, if you write an article - ask for an opinion, etc.. People are often willing to help, why not let them?
Keep working
Again, as soon as I get some results for your campaign links (or even if you do not get no) - do not stop. Keep working. Repeat steps 1 through 5. Build content, get links and build content again.
Learn new tricks, read industry news, interview interesting people (Why not?), Contact sites related to your field. The SEO is dynamic. Every day something happens and is best for your site reflect the changes, otherwise they will their competitors.
Back to Table of Contents
4.3. Evaluating the results
One of the most common errors committed by a novice webmaster is constantly evaluating the SERPs. Yes, I agree that there is something magical, something hypnotic in them - see how your site climbs slowly (Oh, yeah!) The SERPs or falls suddenly (Oh, no!) And then rises again. Security is a process that is captivating, but totally useless. Believe me, no need to check how well your site every 10 minutes. In addition, you should not even once per day. I regret this comparison as aggressive, but check your web rankings is like masturbation - when it simply is not needed.
Since then, wants to know the positions of your site. But that information is not essential, it can make better use of your time writing another page for your site, or contact another blogger to get links. Check SERP positions once a week is fine. And neither wants to check them in the 100 pages of results. Forget it. If your SERP is located below the top 30 results, no one ever will. There are billions of websites across the web and the number is constantly growing. Why would use my valuable time insight into the SERPs below the front page? Well, it could happen if he was too eager to find something. Probably would have looked two or three pages, but that would be it - most likely to open one of the first sites, or change my practice.
The other popular question here is - should not you use some tool to check search engine position or do it manually? Both options have their strengths and weaknesses. Obviously can not try to evaluate the results manually if you have a high burden of keywords. Suppose that a keyword can check in 30 seconds, open Google, type in the keyword, press enter, see the SERPs quickly on the screen and proceed with the following keywords. Then, 100 keyword would take 50 minutes! Almost an hour of monotonous and repetitive. No, thanks. On the other hand, checking the ranking with a tool also has its disadvantages: the tools often lie, show inaccurate or incorrect and may also lead to a ban of your IP address if the number of terms to check is significant. So, what to choose? That depends on your vision and your business needs. You may prefer precise manual checks if the amount of target keywords is low, or opt for a certain tool to save a couple of hours if the keyword list is long.
The summary of this part is simple:
Check their web rankings rarely, once a week or so.
Check only the first 30-50 results.
If your site dr within that depth, is not doing well and need to double their efforts.
You can check your ranking hand in a browser, or prefer one tool or software - that depends on the needs of your business.
Back to Table of Contents
4.4. Help! I lost my rankings!
First off - Do not panic! There are a variety of possible reasons for the loss of positions and not all are the result of Google penalties.
Your competitors do not rest
This is actually a very common situation. You think your site has lost its ranking, while in fact they are competitors who have won. Usually the size of the drop is not significant, some positions are more below, but depending on the intensity of their work in previous months may fall further. Remember, SEO is not a race of 100 meters, is a marathon.
Some of its incoming links have been leaked or devalued
This happens when you have many links and Google devalued. Its strength has been greatly reduced links and their rankings have fallen. If you read carefully the outer section of the page, know that these links do not have the same value. Some are more valued than others and the value of a link is highly dependent on the value of the site that has the link. So if the quality of the site worse for some reason, the value of the link to your site decreases.
For example, you may have many reciprocal links from their partners and were all in good condition, but the linking sites placed more and more links on the same page and finally the link has become just one of many receiving only a small portion of link juice - that devaluation occurs. The links can also be devalued by Google. If you discover a link is irrelevant or of poor quality, reduce its initial value or filtered completely.
The situation can result in a significant loss of ranking either hit, or a loss of positions slowly but steadily over time. Getting high PR links from relevant sites minimizes the risk of that happening.
It introduces a new ranking algorithm
Very similar to the above. Each factor ranking, either inside or outside the page is assigned a value somewhere in Google's algorithms. If Google introduces a new algorithm or make some changes in your new update, all sites become evaluated according to this new algorithm and its ranking is updated accordingly. Some of them may come up during the update while others may decline.
The key point here is that Google does not want to crash the site to anyone. No interest in it. The purpose of this update is to increase the quality of a search, so the best strategy to survive any upgrade of Google's algorithms have high quality links whitehat SEO methods. If not smearing with some questionable SEO, if you have a good neighborhood and get only high quality links from relevant sources, will not lose their positions, and may even improve due to these unlucky people who have not read this tutorial carefully and therefore have lost their rankings and freed some space on the SERPs pear you.
Internal problems to the site
Everyone makes mistakes, so sometimes the problem is not Google, but on your own site. The most common is when you buy a new domain name and transfer your site to him, but does not correctly configure the redirect from the old. So now the links are pointing to nonexistent pages and Google has no choice but to remove them from its index. The other common situation occurs when your hosting change certain rules of execution of scripts and dynamic pages stop working suddenly returning 404 errors, 503 or others. If your ranking is falling, first check your site.
Penalty
What is a penalty? Is a damping rate applied to their rankings. How do you know if your site is penalized? No way. Your site may be being penalized right now and you will not know. Should also understand that not all fall in the rankings is a penalty! However, Google penalizes sites using blackhat SEO techniques like hidden links, keyword saturation, or having a bad neighborhood links and irrelevant links. No artificial penalties made just for the pleasure of looking down certain sites. Google search it, and worry about the searches, not somewhere to higher or lower in the rankings. So if your site has received a penalty, must ask: Why Google thinks my site is not relevant to this inquiry? Is it my content? Is it because those links that I bought last month? There is always a reason. Here are some more tips on Google: My site is not doing well in searches.
The site is banned
What is a ban? When your site is excluded from a search engine index is a ban. How do you know if your site was banned? It's simple. Enter the query site: misitio.com in the Google search box, where misitio.com is the URL of your site. If you see no result, Congratulations! Your site is banned or not, or has never been traced (true for new sites). Google banearía Why a site? Most of the time, because this site violates Google's Webmaster Guidelines or use blackhat SEO methods. How can one bring the site back to the Google index? Step one: remove all material from your site blackhat. Step Two: Send your site again to Google.
Reading the above may have already noticed some similarity between them. There is no chance of having a problem with Google if you are a) using methods whitehat and legitimate SEO, b) constantly working on improving the site. In fact, the source of all problems is the low (well, maybe not quite low, but at least not as high) quality of site content. Fill your site with unique content, and essential information and will not ask others to add links to you - that linkage strategy works better than everything and does not experience any difficulties with the Google updates.
Back to Table of Contents
5. SEO Software and Tools
Obviously we need to say a word or two about SEO software. If it is safe to use, whether it's worth buying and other issues. Since we have two types of SEO activities - internal and external to the site - all software can be categorized in the same way. However, prefer another classification.
Keyword tools
This includes tools to perform keyword research, either on the Web or through a site analysis. Such a tool can collect or attempt to calculate the popularity of a keyword, some of the artificial parameter keywords (such as keyword density), suggesting some synonyms and other things related to keywords.
Software SEO Web rankings
They are simply tools that check the position of your site in search engines. Checks in the web rankings refer to the previous section.
Tools links
Software construction, administration, structuring, buying and selling links.
Presentation Tools
This series of different SEO tools is submit your site or a particular page some web resources such as directories, catalogs, search engines, articles and other sites.
All in one package
A Swiss army knife that does everything. SEO a great application that has all (or nearly all) the necessary functions (and sometimes unnecessary).
SEO Automation Software
I do not mean in this category by automated software. In fact, all types of tools mentioned above operate more or less automatically. However, there are some tasks that can not be fully automated and still require human intervention. This includes managing your AdWords or AdSense, find links partners, evaluate some interesting blogs, etc. SEO software so that just helps you accomplish those tasks, although you have to do the same thing most of the work.
All this can be a software tool that works on your computer, or an online tool that works remotely through a browser. I will not dwell too much on this subject, nor will I mention any particular name. Some of the tools of SEO and web promotion software can however be found on our site. Instead, I would point out the main idea of this section.
No software or SEO tool that makes life easier! You can read the promotional literature that say that a tool will move to the top of the SERPs - that's not true. You can say "# 1 on Google Guaranteed" - false promise. You can see testimonials from other people saying "I won $ 5000 in two weeks!'s Incredible!" - Is all wrong or just lying to themselves. SEO No software can guarantee anything. It is a tool, not magic. If you see some ads like the examples above - know that this particular piece of software is not what you intended. Double your suspicions if asked to pay in advance. And triplíquelas if you do not offer any proof for that tool.
The next question. Would you pay for convenience, or instead would use only free SEO software? In fact, there are plenty of free SEO tools available and quality, starting with the wonderful and indispensable Google Keyword Tool, however, may someday find that you need more power or automation and there is nothing wrong with keeping an eye also pay tools. Just be sure to keep in mind that this tool is simply a tool, nothing more than that. Ranquear not help you better. Only you can help make your site better ranking. Do not believe anyone who claims otherwise. The most likely only want your money.
Another point that we address here is: Is it safe to use SEO software? Can cause a penalty by Google? According to Google, only automated ranking checks are against the policy while all other types of SEO software are OK, at least without violating Google's Webmaster Guidelines. As checks web rankings - we've already covered this topic earlier in this tutorial for SEO.
In short, do not expect any magic of SEO software you use. In addition, any software is simply a program that repeats what was said and can sometimes make mistakes. SEO can run some reports in this tool and find some recommendations given, but please note that software does not know his current situation, just know about the competition, some data keywords, etc, but can easily watch some issues sensitive over only a human can know. In general, hired a SEO specialist is always better than the set of software called SEO electronic impulses. On the other hand, even an SEO specialist uses certain tools to automate your work, so why you can not? Just remember the main theme of this part: there is no SEO or a software tool that makes your life easy.
Back to Table of Contents
6. SEO Resources worth visiting
Here's an unordered list of web sites, blogs and other resources essential SEO. Each one suggests some interesting information and / or tools that could help you in your SEO tasks.
Google Webmaster Central
An essential site. Just register, confirm ownership of your site and see the statistics on tracing extended, external links, keywords and other useful information.
Webmaster Essentials
A collection of basic information on Google, required reading. The quotes from that source are scattered along the entire tutorial you are reading now.
Google Analytics
Install it on your site to have the most comprehensive information about visitors to your site. Combined with server-side connections becomes an endless source of essential information needed to target their SEO work ahead. Easily integrates with AdWords and AdSense, so you can evaluate not only visitors but also an ROI index.
Matt Cutts Blog
Hey! "It is not the subject of Google!? Yes, it's. Matt Cutts is a Google engineer technology since 2000 and has a blog which answer many questions popular on Google, reveals some inside information, debunks some popular myths about Google and creating new ones. A very interesting blog with tons of information to consider, though as Matt says it is connected with Google can not fully believe him. Well, who knows, who knows ... Anyway definitely worth reading.
SEO Software Tools CleverStat
Well, that's us - CleverStat. We make software products and search engine optimization SEO. Some are free while others must be purchased to realize their potential.
SEO Chat Forums
SEO forums about high quality and provided useful information to date, including news about SEO, SEO tutorials, some SEO tools and more. Read carefully and feel free to post your own questions because there is always someone willing to answer.
Google Blog
Not as interesting as Matt Cutts, but has anyway some news about Google and its new features.
Webmaster Central Blog
Another Google Blog. Features videos, FAQs, articles and announcements of new tools.
Wordtracker
A well-known tool to find keywords. At one time was close to being the most advanced, but since Google launched its own tool, Wordtracker is simply an addition. There were some doubts as to whether or not Wordtracker provides relevant data, but thousands of webmasters use it and are very happy with it.
Google Keyword Tool
This was mentioned in this guide rods times - is simply the best tool to find your keywords and see if they are sued or not. Unlike Wordtracker's free.
Search Engine Land
A great online magazine with newspaper SEO, forums, blog and a members-only party with some exclusive materials (I think). It is not really anything special, but with the large amount of information out there, you can probably find something interesting.
SEOmoz
An action for a lot of weight with its own tool kit, a blog, a wide selection of items and more. However, they want money before they let you read the information (although there are also free items) and also has much more advertising.
Hobo SEO UK
UK SEO Blog SEO with some interesting experiments that refute or confirm some myths of Google. It's definitely required reading.
SEOptimise
Another good blog. Many good articles that do not copy the same old stuff over and over again, and written by a person who is really interested in what he does. A very smart and professional use. Highly recommended.
Seo tutorial Finish up here
Comments
Post a Comment