We continue that yesterday Basics
In general, there are only two groups of them: internal and external factors to the page. There has been discussion about what is most important, but respond to that question later in this FAQ. At this point you should understand that both are extremely important and require proper attention.
3.1. Factors on the internal ranking page
There are many factors internal to the page ranking and has been talked about a lot more since the early days of SEO. Some of them are really important, while others are said to be critical to SEO, but they are actually useless or even worsen their rankings. You know, search engines evolve, change their algorithms, and something that used to work in 2003 now is a piece of useless crap. So, here is a list of ranking factors internal to the site, sorted by their SEO value.
3.1.1. Important things
Title
This seems to be the most important factor internal to the page. Should pay close attention to the title tag. Here are some tips for writing a good title:
a) Be accurate and concise enough. There is a popular myth that says that the title tags should be short, because Google (and others) reads only the first 60-70 symbols. That's not true (the link test). Google will read just about everything offered in the title, but the weight of each keyword in the title will be much lower in this case. It seems that only the first 10-12 words get the benefit of being in the title, so keep it short. In addition, a long title tag and loaded it is difficult to read for human visitors.
b) Do not overuse keywords, instead, write in a style oriented normal people. Instead of "Large appliances, small appliances, cheap appliances, appliances for sale" use more natural as cheap devices of all sizes on sale. " I hope you understand the idea.
c) Use a unique title for each page of your website. Each title should accurately reflect the contents of that page. Do not use the same title throughout the website.
d) Make your title catchy. The title is what visitors see first when you review the search results. It is the first step towards the sale - not ignore it.
Content
The next important factor is the content of a page that at first seems very simple, right? Wrong! Content is king, as he likes to repeat SEO specialists. The quality content not only describes your product or service, it also converts visitors into customers and their customers into returning. Quality content increases search engine ranking because they like quality content. Furthermore, quality content even helps you get more inbound links to your site (see below: ranking factors external to the page)!
The following are basic tips for content:
a) Write for humans, not search engines! Remember: you offer your product for humans. It is a human being who reads the text of your site and it is he who decides whether or not to buy your product. Yes, technically speaking, search engines will also read your website, but I've never heard of a search engine will buy something.
Therefore you should first create a content that is interesting and useful to their human visitors!
b) Suggest something of value. A single text that describes your product is boring and useless. I do not want to know what characteristics make a product. I want to know what is it that you can serve me! Consider this when preparing the content of your website.
c) Share your experience. Write about something that interests you. Share your experience. Offer some articles or reviews about products or services (do not take them to article sites - Write your own). You know - the content is king - so if your site is interesting for its visitors, they will add links on their own.
d) The first 3 tips were not closely related to SEO, right? Here's one a little more technical: keep the text of a page within a single subject. Now search engines are more about issues than about the keywords they used to be earlier. So you should think the same way: in terms of topics, not keywords. For each page of your site choose a topic related to your business and fill the page with content relevant to that topic. Concentrate their efforts on a strategy of one topic per page easier to create landing pages for long queries and also makes the whole site is more structured and easy to read.
Navigation and internal links
Again an important factor for ranking. It seems obvious to create a proper navigation for the search engine crawler can follow all the links on a website and then indexing all your pages. However, this factor remains highly underrated. Create an easy navigation with simple text helps both search engines and human visitors.
Avoid using JavaScript or Flash links, as these are difficult to read by search engines. Always provide an alternative to open any page of your site with simple text links. Have a map of your site available from any other page with one click.
Also keep in mind that quality internal links spread the link juice through the pages of your site and this greatly helps your landing pages are positioned well in the SERP for keywords long. But use it wisely. Cree links only to pages that really need to be linked.
Suppose you have two pages, one will generate an income of $ 10 per visitor, while the other only gives $ 0.1. What tie first? Think of it this way and create links to the most important and valuable pages of your site using relevant anchor text for each link.
3.1.2. Useful things
And technical factors listed below are not as fundamental as those described above, but still a bit to help achieve a higher ranking in the SERPs.
Headers
Some time ago the search engines put a lot of attention to heading tags (H1 to H6), but that time has passed. Header tags are easily manipulated, so now its value is not very high. However, you still should use headings to mark the beginning of a text, to divide an article into several parts, to organize sections and sub sections within your document. In other words, even though the headers provide a value for the SEO very small, remain vital to make the texts easier to read for human visitors.
Use H1 tags for main page header, then the H2 to the headers of articles and the H3 to separate the different parts of an article with subtitles. That would be a very good practice and is sufficient to make your site readable by humans. It also adds some SEO points that should not neglect.
Text Bold / Strong and Italics / Emphasized
The utility of both is virtually zero, but have some SEO value (although very little). As with headers, better use them for the benefit of human visitors, highlighting key parts of the text. But do not put every 5 th keyword in bold, because it looks ugly and does not provide any significant improvement on their ranking. In addition, this page would be very difficult to read.
Location of keywords
The value of keywords in a text depends on where on the page. The keywords that are placed near the top of a document achieve greater value than those near the bottom. Important: When you say top or bottom I mean the source of the HTML document, not its visual appearance. That is the reason why you want to put your navigation text and supplements near the bottom of the source file and all relevant and important content near the top.
This rule also works in specific cases: the keywords placed at the beginning of the title tag is more important than those placed fourth or fifth. The keywords located at the beginning of the anchor text are more important and also achieve greater value.
Keywords in file names and domain names
There is an old trick is to put your target keywords in a file name or keep them in the name of the domain. Still works, but do not expect it too much growth.
a) The keywords in a domain do little, but it's much better to have a domain name short and easy to remember that something like www.todas-my-keywords-target-to-the-you-so-I-appear. com
b) The keywords in the name of a file or folder will also do very little, because you still want to name your documents, why not give them proper names? Although as I mentioned before, do not expect any significant improvement in their ranking. Anyway, for a competitive query will not be helpful. Also, if your site is written in a language other than English (or another European language), is not going to help anything.
Image Alt Attribute
This used to be very popular in 2003, but now filled with Alt Attribute keywords not give you any SEO value to a page. The best use of the Alt attribute would be something like the following: <img src="alguna-imagen.gif" alt="descripción needs some imagen">
Write a natural description for each image and make sure it reads well. This will help in two ways: a) the ranking of your page in the search for improved images; b) Google often takes the alt text to create a snippet for the SERP.
Meta Description
One of the most popular myths and constant (along with keyword density) is the Meta description tag. They say that helps you better position. It says it is crucial to have it filled with the appropriate description of a content page. It says you should have it on every page of your website. All this is false. Currently, the only way that search engines use the Meta Description is to take their content to create a snippet for the SERP. That's it! You do not get any other benefit to occupy Meta D on its website, nor incur any fault for not using it.
There is a contrary view suggested not to occupy the target D for anything, because either way the search engines create snippets based on the contents of a page and you can not do this job better than a search engine. So why waste your time doing that? Personally, I would agree with this point, since according to the rules of Google's Meta Tag Description is still the preferred source of information for a snippet. Anyway up to you to decide whether or not on your page, because as mentioned above do not provide any additional SEO impact, either positive or negative.
Continued on the next post tomorrow >>>>
In general, there are only two groups of them: internal and external factors to the page. There has been discussion about what is most important, but respond to that question later in this FAQ. At this point you should understand that both are extremely important and require proper attention.
3.1. Factors on the internal ranking page
There are many factors internal to the page ranking and has been talked about a lot more since the early days of SEO. Some of them are really important, while others are said to be critical to SEO, but they are actually useless or even worsen their rankings. You know, search engines evolve, change their algorithms, and something that used to work in 2003 now is a piece of useless crap. So, here is a list of ranking factors internal to the site, sorted by their SEO value.
3.1.1. Important things
Title
This seems to be the most important factor internal to the page. Should pay close attention to the title tag. Here are some tips for writing a good title:
a) Be accurate and concise enough. There is a popular myth that says that the title tags should be short, because Google (and others) reads only the first 60-70 symbols. That's not true (the link test). Google will read just about everything offered in the title, but the weight of each keyword in the title will be much lower in this case. It seems that only the first 10-12 words get the benefit of being in the title, so keep it short. In addition, a long title tag and loaded it is difficult to read for human visitors.
b) Do not overuse keywords, instead, write in a style oriented normal people. Instead of "Large appliances, small appliances, cheap appliances, appliances for sale" use more natural as cheap devices of all sizes on sale. " I hope you understand the idea.
c) Use a unique title for each page of your website. Each title should accurately reflect the contents of that page. Do not use the same title throughout the website.
d) Make your title catchy. The title is what visitors see first when you review the search results. It is the first step towards the sale - not ignore it.
Content
The next important factor is the content of a page that at first seems very simple, right? Wrong! Content is king, as he likes to repeat SEO specialists. The quality content not only describes your product or service, it also converts visitors into customers and their customers into returning. Quality content increases search engine ranking because they like quality content. Furthermore, quality content even helps you get more inbound links to your site (see below: ranking factors external to the page)!
The following are basic tips for content:
a) Write for humans, not search engines! Remember: you offer your product for humans. It is a human being who reads the text of your site and it is he who decides whether or not to buy your product. Yes, technically speaking, search engines will also read your website, but I've never heard of a search engine will buy something.
Therefore you should first create a content that is interesting and useful to their human visitors!
b) Suggest something of value. A single text that describes your product is boring and useless. I do not want to know what characteristics make a product. I want to know what is it that you can serve me! Consider this when preparing the content of your website.
c) Share your experience. Write about something that interests you. Share your experience. Offer some articles or reviews about products or services (do not take them to article sites - Write your own). You know - the content is king - so if your site is interesting for its visitors, they will add links on their own.
d) The first 3 tips were not closely related to SEO, right? Here's one a little more technical: keep the text of a page within a single subject. Now search engines are more about issues than about the keywords they used to be earlier. So you should think the same way: in terms of topics, not keywords. For each page of your site choose a topic related to your business and fill the page with content relevant to that topic. Concentrate their efforts on a strategy of one topic per page easier to create landing pages for long queries and also makes the whole site is more structured and easy to read.
Navigation and internal links
Again an important factor for ranking. It seems obvious to create a proper navigation for the search engine crawler can follow all the links on a website and then indexing all your pages. However, this factor remains highly underrated. Create an easy navigation with simple text helps both search engines and human visitors.
Avoid using JavaScript or Flash links, as these are difficult to read by search engines. Always provide an alternative to open any page of your site with simple text links. Have a map of your site available from any other page with one click.
Also keep in mind that quality internal links spread the link juice through the pages of your site and this greatly helps your landing pages are positioned well in the SERP for keywords long. But use it wisely. Cree links only to pages that really need to be linked.
Suppose you have two pages, one will generate an income of $ 10 per visitor, while the other only gives $ 0.1. What tie first? Think of it this way and create links to the most important and valuable pages of your site using relevant anchor text for each link.
3.1.2. Useful things
And technical factors listed below are not as fundamental as those described above, but still a bit to help achieve a higher ranking in the SERPs.
Headers
Some time ago the search engines put a lot of attention to heading tags (H1 to H6), but that time has passed. Header tags are easily manipulated, so now its value is not very high. However, you still should use headings to mark the beginning of a text, to divide an article into several parts, to organize sections and sub sections within your document. In other words, even though the headers provide a value for the SEO very small, remain vital to make the texts easier to read for human visitors.
Use H1 tags for main page header, then the H2 to the headers of articles and the H3 to separate the different parts of an article with subtitles. That would be a very good practice and is sufficient to make your site readable by humans. It also adds some SEO points that should not neglect.
Text Bold / Strong and Italics / Emphasized
The utility of both is virtually zero, but have some SEO value (although very little). As with headers, better use them for the benefit of human visitors, highlighting key parts of the text. But do not put every 5 th keyword in bold, because it looks ugly and does not provide any significant improvement on their ranking. In addition, this page would be very difficult to read.
Location of keywords
The value of keywords in a text depends on where on the page. The keywords that are placed near the top of a document achieve greater value than those near the bottom. Important: When you say top or bottom I mean the source of the HTML document, not its visual appearance. That is the reason why you want to put your navigation text and supplements near the bottom of the source file and all relevant and important content near the top.
This rule also works in specific cases: the keywords placed at the beginning of the title tag is more important than those placed fourth or fifth. The keywords located at the beginning of the anchor text are more important and also achieve greater value.
Keywords in file names and domain names
There is an old trick is to put your target keywords in a file name or keep them in the name of the domain. Still works, but do not expect it too much growth.
a) The keywords in a domain do little, but it's much better to have a domain name short and easy to remember that something like www.todas-my-keywords-target-to-the-you-so-I-appear. com
b) The keywords in the name of a file or folder will also do very little, because you still want to name your documents, why not give them proper names? Although as I mentioned before, do not expect any significant improvement in their ranking. Anyway, for a competitive query will not be helpful. Also, if your site is written in a language other than English (or another European language), is not going to help anything.
Image Alt Attribute
This used to be very popular in 2003, but now filled with Alt Attribute keywords not give you any SEO value to a page. The best use of the Alt attribute would be something like the following: <img src="alguna-imagen.gif" alt="descripción needs some imagen">
Write a natural description for each image and make sure it reads well. This will help in two ways: a) the ranking of your page in the search for improved images; b) Google often takes the alt text to create a snippet for the SERP.
Meta Description
One of the most popular myths and constant (along with keyword density) is the Meta description tag. They say that helps you better position. It says it is crucial to have it filled with the appropriate description of a content page. It says you should have it on every page of your website. All this is false. Currently, the only way that search engines use the Meta Description is to take their content to create a snippet for the SERP. That's it! You do not get any other benefit to occupy Meta D on its website, nor incur any fault for not using it.
There is a contrary view suggested not to occupy the target D for anything, because either way the search engines create snippets based on the contents of a page and you can not do this job better than a search engine. So why waste your time doing that? Personally, I would agree with this point, since according to the rules of Google's Meta Tag Description is still the preferred source of information for a snippet. Anyway up to you to decide whether or not on your page, because as mentioned above do not provide any additional SEO impact, either positive or negative.
Continued on the next post tomorrow >>>>
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